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GENERAL NEWS
08
Jun
19
Nintendo

EA Sports Active sells-through 600,000 units in two weeks

RSS by Brett Walton on 08 June 2009, 1886 views
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For those who missed this news from E3 last week:

EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), announced today that EA SPORTS Active™ has eclipsed 600,000 units sold through world-wide at retail in less than two weeks on the market. EA SPORTS Active, which hit stores on May 19th in North America and by May 22nd worldwide*, is a virtual fitness product developed exclusively for the Wii™ and offers the benefit of a personal trainer in a box with customizable workouts that can be done from the comfort of home.

“We’re delighted by the overwhelming response to EA SPORTS Active,” said Peter Moore, President, EA SPORTS. “This is, by far, the most successful launch of any Wii title in EA history, and even more encouraging is that our second week sales worldwide were as strong as our first week. Not only are we off to a great start at retail, but the feedback from people who are getting off the couch, breaking a sweat and using EA SPORTS Active to support living a healthier lifestyle, is that it is changing their lives.”


http://cache.g4tv.com/ImageDb3/139130_S/First-Look-EA-Sports-Active----Cardio-And-Resistance-Training-On-The-Wii.jpg


Critics and consumers alike have praised EA SPORTS Active. “EA SPORTS Active finally bridges the gap between house and gym, earning it top honors as the best exercise game currently out for the Wii,” according to 1up.com. In its five star review, Green Pixels says, “EA SPORTS Active easily wins top honors in this rapidly growing genre.”

EA SPORTS will expand the genre this holiday season with a new expansion pack for EA SPORTS Active, designed to work with the product just released. The expansion pack will bring the EA SPORTS Active workout to the next level by adding more challenge and variety, and users will keep their heart pumping through interactive circuit workouts featuring 30 brand new activities and exercises that target the upper and lower body, as well as cardio.

New to the EA SPORTS Active expansion pack will be an emphasis on core exercises including curl ups, crunch & punches, and a warm up/cool down feature. Sports activities will include step aerobics, an obstacle course, squash and water skiing, while a new emphasis on combinations will populate the upper and lower body exercises. An all-new presentation will bring users to the tropics and will immerse them in warm weather activities in a picturesque setting. The product will also feature the Six-Week Challenge – another step in the journey towards better health and fitness with new daily workouts that ramp up in intensity each week. This personalized full body challenge will give users a new customizable weekly schedule and a weekly check-in with the virtual trainer to track calorie, weight and workout goals.

VGChartz forecasts EA Sports Active sales will exceed 4 million units sold by the end of 2009 and go on to be the most successful EA Sports title to date in 2010. Keep checking the site in coming weeks to see if the game has the same legs that made Wii Fit such a huge success.

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19 Comments

hentai_11
hentai_11 (on 09 June 2009)

@PullusPardus: The kick boxing in this game is not bad. Maybe that's the reason, the people buy this instead of punch out ...

@bardicverse: The different activities are grouped together in workouts in ea sports active. So you don't need to choose after every activity like with wii-fit. The activities are a little bit tougher than wii-fit in my oppinnion. (But I haven't tried the easy difficulty on this.) EA Sport active "watches" closely what you are doing. So you must do the activities in the right speed. Hope this helped.

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Soriku
Soriku (on 08 June 2009)

@Soleron

lol, so so true.

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Nirvana_Nut85
Nirvana_Nut85 (on 08 June 2009)

@ ODC - That Girl looks like she's 14 for godsakes,lmao!

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O-D-C
O-D-C (on 08 June 2009)

I`d like to excersise with the girl in the pic :p

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KeptoKnight
KeptoKnight (on 08 June 2009)

The message Behind EA is that its their fastest selling game and that they will be providing more games for wii....

These games selling faster than "what peopel call hardcore games" lol

it prolly only took them about 1 year to make and just made quick profit.....while their other games took longer to make and either made less or the same

go figure this is business :D

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mandisc
mandisc (on 08 June 2009)

this is better than wii fit

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PullusPardus
PullusPardus (on 08 June 2009)

people are buying this instead of Punch out? , grrrrrawr!

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EL_PATRAS
EL_PATRAS (on 08 June 2009)

ouch, this is bad for us

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sirroman
sirroman (on 08 June 2009)

@Soleron: And somehow they don't figure this out by themselves. =/

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Cheebee
Cheebee (on 08 June 2009)

Well, that's to be expected, from a Wii Fit-like product. :)

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routsounmanman
routsounmanman (on 08 June 2009)

A lesson for the incompetent 3rd parties whose games bomb, blaming the audience for it. Job well done, EA.

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KungKras
KungKras (on 08 June 2009)

More sucess for Wii

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Soleron
Soleron (on 08 June 2009)

Third parties, listen up: your casual games will sell much better if they don't suck.

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mike_intellivision
mike_intellivision (on 08 June 2009)

I saw this game on a center aisle display at a Dick's Sporting Goods last week (as I looked for a bike for my son).

That's all that needs to be known.

Mike from Morgantown

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Wyku
Wyku (on 08 June 2009)

The Wii is all about the Fitness games. Pretty amazing stuff.

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bardicverse
bardicverse (on 08 June 2009)

Anyone play this game/use this software yet? How does it rate compared to Wii Fit?

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cebrian
cebrian (on 08 June 2009)

I think the vitality sensor could be something BIG with a game like this, because then you could know and take statistics of your cardio workouts, and not just guesstimate through software and gyroscope activity...

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tuoyo
tuoyo (on 08 June 2009)

wfz I think it went long ago from 3rd parties don't sell on Wii to hardcore games that are not Resident Evil don't sell on the Wii.

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wfz
wfz (on 08 June 2009)

Congrats EA!

Good thing you aren't a third party company, because we all know third parties don't sell on the w--

Wait a minute!

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